We created a motivational programme, which included attendance at the World Touring Car Championships, a visit to a brewery and go-karting races

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Case study 1

Market:

Automotive

Event:

Incentive/Corporate Hospitality

Audience:

40 customers from Ireland

Objectives:

Motivation - increase sales for following year; Reward - demonstrating appreciation for volume achieved over a 12 month period

Destination:

Brno and Prague, Czech Republic

Venue:

Key Criteria - maximum impact and ability to support an interactive programme. Good 'short-haul' accessibility from Ireland.

Timing:

9 months from concept to delivery and reconciliation

Challenges:

  • Providing an exciting programme in an interesting destination.
  • Offering a range of interesting dinner venues with unusual cuisines.
  • As Brno could not offer a high standard of accommodation we used Prague as the base.

Solution:

  • TMT created a motivational programme, which included attendance at the World Touring Car Championships, a visit to a brewery and go-karting races.
  • TMT devised an unusual dinner programme, which included a river cruise and a palace gala dinner.

Testimonial:

Client has rebooked with TMT for 2007 in Oporto.

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