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Case study 2
Market:
Electronics
Event:
Incentive
Audience:
20 couples, international.
Objectives:
Motivation, increased future market sales/volume
Destination:
India - 2 nights Agra (Taj Mahal); 2 nights Jaipur, 2 nights Samode; 1 night Nimeranah Fort
Venue:
Key Criteria - maximum impact factor
Timing:
12 months from concept to delivery and reconciliation
Challenges:
- Creativity - providing an unusual destination/venue/programme, where a quality experience could be guaranteed.
- Working in partnership with local providers to ensure the company's objectives were understood and clearly demonstrated.
- Achieving visas - and the associated difficulties of names being released at a late stage in the incentive campaign.
- Creating a programme and communication campaign to appeal to different nationalities/cultures.
- Branding - ensuring the company logos were visible consistently but that safety was still maintained.
- Logistics - managing complex travel and hotel logistics
Solution:
- India was recommended as a destination which could provide a unique experience as few people would have travelled to it before.
- An awe-inspiring programme was created which included travel on tractors and camels, elephant polo, a cricket match with the 'locals', dinner with the Maharajar of Jaipur, (which culminated in an impressive fireworks display and dinner also with the Prince of Samode.
- Branding opportunities were maximised including tuk-tuks (local vehicles) and their drivers (t-shirts) being decorated with the company logo.
Testimonial:
Excellent evaluation/feedback - the client has re-booked for 2007 to Vietnam, as proposed by TMT.
TMT achieved an award from Eventia (formerly ITMA - Incentive and Travel Management Association) for the best Overseas event.
