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Case study 3
Market:
Finance
Event:
Conference and dinner, with entertainment, focusing on brand launch following the merger with Bank of Scotland.
Audience:
1,250 UK delegates
Objectives:
Brand launch, integration, message share.
Destination:
Manchester, UK.
Venue:
Key Criteria - proximity to client HQ - a marquee was built in the corporate grounds, with hotels for overnight accommodation nearby.
Timing:
8 months from concept to delivery and reconciliation - multiple changes.
Budget:
Low budget, high value by using client venue.
Challenges:
Branding needed to be changed between the conference and the dinner. Numbers increased considerably between concept and the date the event was staged. There was an unexpected fire regulations check between the conference and the dinner. Use of marquee - there were significant 'risks' regarding the time to build (one week), weather, health and safety, external caterers etc.
Complex logistics due to 6 hotels being booked for delegates and 50 coaches used throughout the day and evening to transfer between the conference, hotels and evening summer party.
Solution:
Extensive risk management to ensure back-ups were provided for the programme, for example 2 generators were provided for the production equipment, lighting etc. Meticulous management of the marquee company to ensure the sub-base flooring, carpeting etc. could support any potential weather issues. Excellent communications with the client logistics management team, which ensured the car-park space could be extended when numbers suddenly increased. Interactive partnership with the external caterers to ensure the kitchens worked effectively and delegates were served promptly with an appealing hot menu.
Testimonial:
Have re-booked for 2007.
